Bachelor of Management – Cultural, Heritage & Indigenous Tourism

Are you passionate about culture, heritage, or Indigenous realities? With this concentration of the Baccalauréat en gestion du tourisme et de l’hôtellerie, you will learn to design and promote sustainable and meaningful tourism experiences that are closely tied to local territories and communities.

Admission

Until August 1
Until November 1

Course start date

Fall
Winter

Duration

3 years full-time

Format

In-person

Schedule

Full-time
Part-time

Language of instruction

French

Internships

Yes

Diploma

Bachelor of Management (B.Mgmt.)

Why choose the ITHQ-ESG UQAM Bachelor’s degree in Cultural Tourism Management?

Build a unique profile at the intersection of tourism, culture, and heritage
Develop essential business management foundations
Learn to showcase and promote local regions and their communities
Prepare for dynamic careers across cultural, heritage, and tourism environments
Bring your passion for history, culture, or Indigenous realities to life through concrete impact

TedQual-certified

This concentration is offered as part of the Baccalauréat en gestion du tourisme et de l’hôtellerie, one of the few programs in Canada to hold TedQual certification from UN Tourism, recognizing the quality of its tourism education.

Envision deeply meaningful tourism experiences!

What you will learn
Collaboration, Promotion, Outreach

Design of cultural, heritage, and regional tourism experiences
Analysis of customer segments, trends, and usage patterns to guide the development of tourism offerings
Strategic management of cultural, heritage, and tourism projects
Promotion of heritage and traditions with cultural sensitivity and rigour
Development of sustainable and responsible approaches that respect local communities
Coordination with partners on cultural outreach or mediation initiatives

Program structure

Duration and schedule

90-credit program with fall and winter admission
Offered on a full-time or part-time basis
3 years, full-time
Daytime and evening courses

Schedule, dates and course order are subject to change.
The ITHQ reserves the right to cancel a course or program if there are insufficient registrations to justify its offering. In such cases, program and registration fees will be refunded in full.

Consult the course grid on the UQAM website (in French only)

Internships and practical experience

End-of-program activity

400-hour paid internship in cultural tourism management, in Québec or abroad

Diploma earned

Undergraduate Degree: Bachelor of Management (B.Mgmt.) from ITHQ and ESG UQAM with a major in Tourism and Hotel Management.

All students are required to follow certain basic rules regarding professional image.

Admission to the program

Admission requirements

To be eligible for this program, you must meet one of the following conditions:

Based on college studies

Have a Diploma of College Studies (DCS), with a minimum R-Score cut-off of 22

Based on academic studies

Have successfully completed 5 courses (15 credits) in a Québec university at the time of admission application
Have a minimum academic average of 2.5 out of 4.3

Based on outside Québec studies

Have a proper degree from an institution outside Québec after at least 13 years of schooling (or 12 years if there is an existing agreement with the Québec government) and have a minimum academic average of 11.5 out of 20 (or equivalent), OR
Have a pre-university diploma totalling 12 years of schooling and have successfully completed a preparatory year of 24 credits (8 courses) at UQAM, with minimum academic average of 2.00 out of 4.3.

Based on experience

Be at least 21 years old
Have appropriate knowledge
Have at least 2 years of full-time experience in the tourism industry, OR
Have worked in relevant management roles for at least 2 years full-time (3 500 h)

In addition, and in accordance with UQAM’s French language policy, all candidates must be fluent in spoken and written French.

It is possible to obtain a recognition of prior learning and acquired competencies for this program.
Other conditions apply to applicants who have already undertaken university studies or who come from abroad.
For a complete description of the admission requirements for this program, consult the UQAM website (in French only).

Admission application periods

Québec and Canadian applicants

Until August 1 (course start date in September)

Until November 1 (course start date in January)

International students

Until March 1 (course start date in September)

Until August 1 (course start date in January)

Required documents

For a list of documents to be included with your admission application, consult the UQAM website (in French only).

Costs and financial aid

Program fees

For information on tuition fees applicable to your situation and to get an estimate of your tuition per semester, visit the UQAM website (in French only).

Financial aid and scholarships

Looking for financial support for your study project? Find out about the different options available to you.

Learn more

Career prospects and job opportunities

Take part in the ongoing conversation between culture, tourism and business

Cultural tourism plays a key role in showcasing heritages, territories, and communities. Through this training, you will acquire the skills needed to design, manage, and implement meaningful projects that respect cultural realities and local communities. This expertise will pave the way to rewarding careers in the fields of cultural tourism, heritage, and culture—working with museums, heritage sites, interpretation centres, festivals, cultural events, or tourism development organizations.

Types of positions you could hold

Tourism promotion officer or coordinator

Tourism development officer or coordinator

Tourism association director

Operations manager

Sales and business development manager

Event coordinator

Event, festival or convention manager

Entrepreneur

Why choose the ITHQ

A welcoming and vibrant community

State-of-the-art facilities

Practical, hands-on training

Teachers who are passionate about their field

Partnerships within the industry

A network of contacts around the world

Cohorts on a human scale

Internationally recognized reputation

Frequently asked questions

Cultural tourism is all about exploring a destination through its heritage, history, traditions, arts, and local communities. It encompasses visits to museums, heritage sites, historical landmarks, festivals, cultural events, and tourism experiences showcasing local identities.

Cultural tourism contributes to promoting heritage, territories, and cultures while driving economic growth for communities. At the crossroad of management, tourism, and culture, this field lets you design meaningful projects with a positive impact on both visitors and host communities.

If you enjoy creating experiences that tell a story, collaborating with cultural and tourism stakeholders, and helping elevate a territory’s profile, this career will allow you to combine creativity, management, and sustainable development.

Graduates can pursue careers in a wide range of sectors, including:

Museums and interpretation centres
Heritage sites and historic landmarks
Festivals and cultural events
Tourism development organizations
Tourism offices and associations
Municipalities and heritage preservation organizations
Organizations specializing in cultural tourism

If you’re looking to build a career in cultural tourism, this concentration within the Baccalauréat en gestion du tourisme et de l’hôtellerie is the perfect choice. Blending core business management skills with specialized training in cultural tourism, it prepares you to collaborate with cultural organizations, tourist destinations, municipalities, heritage sites, and Indigenous communities.

Bachelor’s degrees in art history, museology, or heritage studies primarily train specialists in heritage and culture. This bachelor’s degree program trains professionals to apply this expertise to design, manage, and promote tourism projects centered on heritage and culture.

The Baccalauréat en gestion du tourisme et de l’hôtellerie offers 4 concentrations, including 3 specialized in tourism.

Here is what sets these 3 concentrations apart:

Concentration	Management training	You’ll learn how to…	Specific admission requirements	Diploma earned
Tourism Management	In-depth	Develop skills across tourism, hotel and restaurant management	Mathematics prerequisites for admission	Bachelor of Business Administration (B.B.A.)
Tourism Destination and Organization Management	In-depth	Develop and manage tourist destinations and experiences	Mathematics prerequisites for admission	Bachelor of Business Administration (B.B.A.)
Cultural, Heritage, and Indigenous Tourism Management	Essential basics	Develop and manage tourism projects that highlight heritage, cultures, and territories	No mathematics prerequisites required for admission	Bachelor of Management Sciences (B. Mgmt.)