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Tourism promotion officer or coordinator

What are the essential qualities and skills for becoming a tourism promotion officer or coordinator? What training is required? What level of experience is required for this type of position? The ITHQ provides you with all the details you need to know about this occupation. 

Duties of a tourism promotion officer

  • Develop and promote tourism products and destinations in urban and rural areas 
  • Coordinate promotional and marketing activities in collaboration with chambers of commerce and relevant businesses and organizations 
  • Implement and update the marketing plan (advertising, production and distribution of promotional material, participation in trade shows, etc.)
  • Participate in the creation of various promotional tools
  • Oversee internal and external communications
  • Manage budgets and suppliers for promotional campaigns  

Qualities of a tourism promotion officer 

  • I like to think of new ways to promote a product. 
  • I have a good sense of analysis.
  • I’m always on the lookout for trends and innovations.  
  • I find it easy to structure and communicate my ideas. 
  • I have a strong sense of aesthetics. 
  • I’m thorough and organized.
  • I’m comfortable with numbers and technology. 
  • I like team work. 
  • I’m resourceful and have a good sense of leadership. 

Required experience and training 

  • A minimum of 3 years’ experience in the tourism industry is required before becoming a tourism promotion officer or coordinator. 
  • The number of years of experience required may vary depending on the type of organization for which you work.