Looking to make customer experience your area of expertise in management? Learn how to create experiences that drive loyalty, rally the teams that bring them to life, and transform every touchpoint into a strategic asset for your organization.
Admission
Until July 1
Until November 1
Course start date
Fall
Winter
Duration
3 years full-time (regular track)
Format
In-person
Schedule
Full-time
Part-time
Language of instruction
French and English (bilingual)
Internships
Yes
Diploma
Applied Bachelor in Management (Appl. B. M.)
Why choose the Applied Bachelor in Hospitality and Hotel Management?
- Develop management leadership skills through a SMART+ accredited bachelor’s degree
- Design customer experiences that drive loyalty
- Make strategic decisions across human resources, finance, and operations
- Learn through action in a bilingual environment
- Build your résumé and professional network long before entering the workforce
- Access a variety of industries where service excellence is a competitive edge—from hospitality to transportation and retail
A program accredited by Tourism HR Canada
The Applied Bachelor in Hospitality and Hotel Management is the first program in Quebec to receive SMART+ accreditation from Tourism HR Canada, recognizing that it exceeds the standards of the Canadian tourism industry.
Create experiences. Lead teams. Make an impact.
What you will learn
Leadership, Transformation, Performance
The customer experience is about giving a fleeting experience a lasting memory. It means refining every touchpoint along the customer journey to exceed their expectations and make their experience memorable—to the point where they become brand ambassadors.
Our professors
As a student in this program, you will benefit from an experienced faculty with deep roots in the fields of management, tourism, hospitality, and customer experience.
Program structure
Duration and schedule
- 94-credit program with fall and winter admission
- Offered on a full-time or part-time basis
- Spread over 3 years for the regular track (8 consecutive sessions)
- Daytime and evening courses
- Schedule, dates and course order are subject to change.
- The ITHQ reserves the right to cancel a course or program if there are insufficient registrations to justify its offering. In such cases, program and registration fees will be refunded in full.
Internships and practical experience
Compulsory internships
Two paid or rewarded summer internships of approximately 4 months (600 h) each, both of which may be completed in Quebec, elsewhere in Canada, or abroad (certain conditions apply)
Applied learning
Management simulations, field immersions, consulting projects, real-world case studies, and industry networking events
Diploma earned
Undergraduate Degree: Applied Bachelor in Hospitality and Hotel Management (Appl. B.M.)
All students are required to follow certain basic rules regarding professional image.
DCS-BAC pathway
Graduates of various technical programs (DCS) may be granted recognition for up to 10 courses in this program.
At the ITHQ, our professors push us out of our comfort zone and put us in real-life situations. This allows us to experiment, to debate, to see what works and what doesn’t. To learn to think for ourselves. Just like in real life! To me, this is the best way to learn and is one of the great strengths of this program.
Admission to the program
Admission requirements
To be eligible for this program on the basis of studies, you must meet one of the following conditions:
- Hold a Diploma of College Studies (DCS) with a R-score cut-off of 24, OR
- Have completed successfully university-level courses totaling at least 15 credits, with a 2.5/4.3 GPA, or equivalent, OR
- Hold a diploma obtained outside Québec after at least 13 years of schooling (or 12 years if there is an existing agreement with the Québec government).
You must also:
- Demonstrate proficiency in oral and written French and English.
- Have completed successfully a college or university-level math or accounting course (successful completion of this course must be verified by the beginning of the 2nd session of enrolment in the program).
Note: relevant experience in tourism, hotel management or customer service is considered an asset.
To be eligible for this program on the basis of relevant work experience, you must:
- Be at least 21 years of age.
- Possess appropriate knowledge.
- Have a minimum of 6 months of relevant experience (850 h).
- Have interrupted your full-time studies for at least 2 sessions, excluding the summer session.
You must also:
- Demonstrate proficiency in oral and written French and English.
- Have completed successfully a college or university-level math or accounting course (successful completion of this course must be verified by the beginning of the 2nd session of enrolment in the program).
Not sure if you meet all the admission requirements?
There are conditional admission options for this program. Schedule an appointment with a member of our team to learn more.
Selection interview
The ITHQ may invite you to attend a selection interview either in person or remotely, depending on your status.
Admission application periods
Québec and Canadian applicants
Until July 1 (course start date in September)
Until November 1 (course start date in January)
- We recommend that you submit your application as soon as possible as the number of places available is limited.
International applicants
Until March 1 (course start date in September)
Until August 1 (course start date in January)
- We recommend that you submit your application as soon as possible due to immigration document processing times.
Required documents
Here is the list of documents you must include with your application depending on your status:
General documents
- Birth certificate
- Proof of French language proficiency (language test result or proof of exemption)
- Proof of English language proficiency (language test result or proof of exemption)
Application based on studies
- Depending on your educational background: latest official transcript from college studies OR latest official university transcript
- All diplomas obtained
- Official employment certificates attesting to any work experience relevant to the program (an asset)
Application based on relevant work experience
- If you have completed post-secondary studies: official college transcripts or official university transcripts, including for incomplete programs
- Official employment certificates attesting to a minimum of 850 h of work experience relevant to the program
- Portfolio
- Letter of recommendation from an employer (an asset)
Additional fees will apply for the assessment of applications based on work experience.
General documents
- Birth certificate
- Proof of French language proficiency (language test result or proof of exemption)
- Proof of English language proficiency (language test result or proof of exemption)
Application based on studies
- Official transcripts for the last 2 years of pre-university studies
- Official university transcripts, if you have completed university studies
- All diplomas obtained
- Official employment certificates attesting to any work experience relevant to the program (an asset)
Application based on relevant work experience
- If you have completed post-secondary studies: official college transcripts (or equivalent) or official university transcripts, including for incomplete programs
- Official employment certificates attesting to a minimum of 850 h of work experience relevant to the program
- Portfolio
- Letter of recommendation from an employer (an asset)
Additional fees will apply for the assessment of applications based on work experience.
General documents
- Birth certificate
- Canadian citizenship certificate OR permanent resident card
- Certificat de sélection du Québec (CSQ), if you have one
- Proof of French language proficiency (language test result or proof of exemption)
- Proof of English language proficiency (language test result or proof of exemption)
Application based on studies
- Official transcripts for the last 2 years of pre-university studies
- Official university transcripts, if you have completed university studies
- All diplomas obtained
- Official employment certificates attesting to any work experience relevant to the program (an asset)
Application based on relevant work experience
- If you have completed post-secondary studies: official college transcripts (or equivalent) or official university transcripts, including for incomplete programs
- Official employment certificates attesting to a minimum of 850 h of work experience relevant to the program
- Portfolio
- Letter of recommendation from an employer (an asset)
Additional fees will apply for the assessment of applications based on work experience.
General documents
- Birth certificate
- Proof of French language proficiency (language test result or proof of exemption)
- Proof of English language proficiency (language test result or proof of exemption)
Application based on studies
- Official transcripts for the last 2 years of pre-university studies
- Official university transcripts, if you have completed university studies
- All diplomas obtained
- Official employment certificates attesting to any work experience relevant to the program (an asset)
Application based on relevant work experience
- If you have completed post-secondary studies: official college transcripts (or equivalent) or official university transcripts, including for incomplete programs
- Official employment certificates attesting to a minimum of 850 h of work experience relevant to the program
- Portfolio
- Letter of recommendation from an employer (an asset)
Additional fees will apply for the assessment of applications based on work experience.
Admission application procedure
- Applicants must ensure that they meet the program’s admission requirements before submitting their application.
- Incomplete or late applications will not be accepted.
- For your admission file to be considered complete, it must contain a copy of all the official documents required by the ITHQ in accordance with your status, as listed above.
- These documents must be legible and saved in PDF format. Documents in a language other than French or English must also be accompanied by a certified translation into French or English.
- Some documents required by the ITHQ may not be requested automatically on the admission platform. It is therefore your responsibility to ensure that all the documents on the list in accordance with your status have been uploaded to your file before submitting your application.
Costs and financial aid
Program fees
Use the program fee calculator to find out about the costs of this program.
Financial aid and scholarships
Career prospects and job opportunities
Sought-after expertise far beyond tourism
Managers who can design memorable, positive experiences while driving the human, financial, and operational conditions to make them happen are sought after in every organization where customer experience is a key driver of success. Thanks to this program, you will be equipped to thrive in a wide range of sectors, including accommodation, food service, recreation, travel and transportation, conventions and attractions, as well as retail, financial services, healthcare, and education.
Types of positions you could hold
Why choose the ITHQ
Frequently asked questions
The Applied Bachelor is designed for people who enjoy learning in action.
In the Applied Bachelor in Hospitality and Hotel Management, this approach comes to life through case studies, hands-on projects, meetings with industry experts, and two workplace internships.
If you like tackling real challenges, developing your critical thinking, working in teams, and quickly putting your knowledge into practice, you’ll feel right at home in this program.
Hospitality management involves designing and overseeing the conditions required to deliver a high-quality customer experience. It spans team management, operations, and service delivery to ensure every customer interaction drives satisfaction, loyalty, and overall organizational performance. While historically associated with hotels, the concept of hospitality now applies to many industries, including tourism, food service, recreation, transportation, retail, and professional services.
Customer experience represents the full journey of interactions a person has with an organization before, during, and after using a product or service. It relies not only on the quality of service provided, but also on the teams, operations, processes, and management decisions that work together to create a consistent, positive, and memorable experience.
The Applied Bachelor in Hospitality and Hotel Management prepares you for a wide range of management careers. These include roles relating to customer experience, operations management, team management or operations management, in sectors such as hospitality, tourism, catering, events, leisure, retail, transport, financial services, healthcare, and any other organization where customer experience is a key performance driver.
Both programs provide strong management skills and a deep understanding of the tourism sector’s realities and challenges. The difference lies in their approach and their areas of specialization.
The Applied Bachelor in Hospitality and Hotel Management (Appl. B.M.) focusses on customer experience, human-centered leadership, and a practice-oriented educational approach. It offers a bilingual learning environment and includes two mandatory internships, both of which may be completed in Quebec, elsewhere in Canada, or abroad.
The Bachelor in Tourism and Hotel Management (B.B.A.), offered jointly with ESG UQAM, provides a broader business administration education. It features distinct concentrations, allowing students to specialize in tourism management, hotel and restaurant services management, or cultural, heritage, and Indigenous tourism, with or without internships, depending on the program track and concentration chosen.
Yes. Depending on your academic background, you may be eligible for recognition of prior learning or credit transfer for certain courses you have already completed. DCS-to-BAC pathways are also available for several technical programs, which may allow you to have part of your education recognized and shorten your academic track. Visit our page on DCS-BAC pathways to find out which requirements apply to your situation.
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