Research unit
Lead researcher
Julie Côté, Director, ExperiSens
Co-researchers
- Émilie Boutet-Fauteux (ITHQ)
- Julien Mercier (UQAM)
Partners
Applications Anekdote Inc.
Period
2021-2022
Description
Anekdote is a digital platform development company in the sector of the diffusion of contents related to the history, the heritage, the activities and the businesses of a place or a territory. The company called upon ExperiSens’ services in order to adapt its application to the needs and expectations of the St. Lawrence River travellers.
The purpose of this research project was to evaluate the multisensory experience of tourists on long-stay cruise ships in relation to the Anekdote application. The study showed that the application improved the user experience. These results will allow the company to develop and market Anekdote in the tourist attractions sector.
Funding Sources
Partnership Engage Grant – Social Sciences and Humanities Research Council (SSHRC)
Keywords
Digital platform, sensory analysis, multisensory customer experience, information, travel, cruise lines, journey, acceptability, technological innovation, commerce
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