Compulsory courses
Code
GOP2101
Number of credits
3
Undergraduate course selection
Recommended for Year 1
Prerequisite for ACC3102, GOP3102 and GOP3205
Language of instruction
French
Session
F24, F25
Goal
Assess the impact of the design and implementation method of a service on productivity at hospitality establishments.
Overview
This course will focus on implementing action plans and operational strategies stemming from the analyses performed by hospitality establishments. Based on the company’s strategic positioning and competitiveness, and from the standpoint of sustainable development, students must evaluate the contribution of technology and manage aspects of process optimization at a hospitality establishment. These activities will be conducted from the angles of both resource management and the customer perspective.
Schedule F24
1st group : intensive course the first 3 weeks of September :
- Monday a.m and p.m.
- Tuesday a.m and p.m.
- Wednesday a.m and p.m.
2nd group : Monday, from 5:30 p.m. to 9:15 p.m.
Code
INN2102
Number of credits
3
Undergraduate course selection
Recommended for Year 1
Prerequisite
GRH2101
Language of instruction
English
Session
W25, W26
Goal
Design an innovation process for hospitality industry establishments that is in line with observed trends in the sector.
Overview
The focus of this course is to help students develop a coherent creativity and innovation process for hospitality establishments that accounts for the environment and evaluates the impacts on different stakeholders. To foster a culture of innovation that considers the phenomenon of internationalization and the challenges of sustainable development, this course will cover an understanding of the market and the customer, adaptations to digital technologies, and an analysis of innovation opportunities.
Group 1
Schedule
| Day | Date | Time | Format | Location |
|---|---|---|---|---|
Friday |
January 10, February 7 and 21, March 14 and April 11 |
From 9:30 a.m. to 12:30 p.m. and from 1:30 p.m. to 4:30 p.m. |
In-person |
ITHQ |
Schedule
| Day | Date | Time | Format | Location |
|---|---|---|---|---|
Friday |
January 17 and 24, March 21 and 28 |
From 5:30 p.m. to 8:30 p.m. |
In-person |
ITHQ |
Group 2
Schedule
| Day | Date | Time | Format | Location |
|---|---|---|---|---|
Tuesday |
From January 7 to April 22 |
From 5:30 p.m. to 8:30 p.m. |
In-person |
ITHQ |
Code
MNG3104
Number of credits
3
Undergraduate course selection
Recommended for Year 2
Language of instruction
French
Session
F24, F25
Goal
Optimize the performance of hospitality establishments through targeted pricing, distribution and promotional strategies.
Overview
This course covers how to evaluate the performance of technological tools used by different hospitality industry companies in their e-promotion, e-distribution and e-reputation management activities as well as the employee’s role in integrating revenue optimization strategies. Analyzing and forecasting supply and demand and setting pricing to optimize the revenue and profitability of hospitality industry establishments will also be covered
This course includes the option of CRMA certification.
Schedule F24
Friday, from 1:30 p.m. to 5:15 p.m.
Note
This course includes the option of CRMA certification.