Research unit
Lead researcher
Christiane Papineau, Project Manager
Co-researcher
Mohamed Reda Khomsi
Research Assistants
- Jade Cantin-Lefebvre (ITHQ)
- Virginie Girard-Bouchard (ITHQ)
Partners
- Tourisme Laurentides
- Créneau ACCORD, Tourisme de villégiatures 4 saisons
Period
September 2022 to April 2024
Description
In partnership with the Créneau d’excellence Tourisme de villégiature 4 saisons, Tourisme Laurentides aimed to become Québec’s leading tourist destination with a digital development accelerator.
The project sought to provide support to specific initiatives for smart tourism destinations in the MRC des Pays-d’en-Haut and the city of Mont-Tremblant. This involved managing and leading the design, planning and launch of smart, sustainable destinations, in collaboration with College Centres for the Transfer of Technology (CCTTs).
For this purpose, our team conducted 12 focus groups with stakeholders and 10 individual interviews with key players from both destinations. These efforts resulted in the delivery of a strategic development plan and an investment plan to the client organization for the implementation of the identified priorities.
Funding sources
The customer organization
Keywords
Smart tourism destinations, tourism innovation, accessibility, sustainability
Any questions?
514-282-5115
or toll-free at 1-800-361-5111, ext. 5115