{"id":31817,"date":"2023-07-04T14:53:29","date_gmt":"2023-07-04T18:53:29","guid":{"rendered":"https:\/\/www.ithq.qc.ca\/?post_type=outlook&#038;p=31817"},"modified":"2025-02-25T14:17:16","modified_gmt":"2025-02-25T19:17:16","slug":"tourism-promotion-officer-or-coordinator","status":"publish","type":"outlook","link":"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/tourism-promotion-officer-or-coordinator\/","title":{"rendered":"Tourism promotion officer or coordinator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What are the essential qualities and skills for becoming a tourism promotion officer or coordinator? What training is required? What level of experience is required for this type of position? The ITHQ provides you with all the details you need to know about this occupation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Duties of a tourism promotion officer<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and promote tourism products and destinations in urban and rural areas&nbsp;<\/li>\n\n\n\n<li>Coordinate promotional and marketing activities in collaboration with chambers of commerce and relevant businesses and organizations&nbsp;<\/li>\n\n\n\n<li>Implement and update the marketing plan (advertising, production and distribution of promotional material, participation in trade shows, etc.)<\/li>\n\n\n\n<li>Participate in the creation of various promotional tools<\/li>\n\n\n\n<li>Oversee internal and external communications<\/li>\n\n\n\n<li>Manage budgets and suppliers for promotional campaigns&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qualities of a tourism promotion officer&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I like to think of new ways to promote a product.&nbsp;<\/li>\n\n\n\n<li>I have a good sense of analysis.<\/li>\n\n\n\n<li>I&#8217;m always on the lookout for trends and innovations.&nbsp;&nbsp;<\/li>\n\n\n\n<li>I find it easy to structure and communicate my ideas.&nbsp;<\/li>\n\n\n\n<li>I have a strong sense of aesthetics.&nbsp;<\/li>\n\n\n\n<li>I&#8217;m thorough and organized.<\/li>\n\n\n\n<li>I&#8217;m comfortable with numbers and technology.&nbsp;<\/li>\n\n\n\n<li>I like team work.&nbsp;<\/li>\n\n\n\n<li>I&#8217;m resourceful and have a good sense of leadership.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Required experience and training&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A minimum of 3 years&#8217; experience in the tourism industry is required before becoming a tourism promotion officer or coordinator.&nbsp;<\/li>\n\n\n\n<li>The number of years of experience required may vary depending on the type of organization for which you work.<\/li>\n<\/ul>\n\n\n  <section class=\"activity-related-block theme-block alignfull\">\n    <div class=\"block-heading container\">\n      <h2 class=\"block-heading__subtitle\">Programs leading to this profession<\/h2>\n          <\/div>\n    <div class=\"activity-related__carousel-wrapper\">\n      <div class=\"activity-related__carousel swiper\">\n        <div class=\"swiper-wrapper\">\n          \n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/bachelor-in-tourism-and-hotel-management\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2025\/11\/Programme_etudiantes-universitaires-corridor-e1762814357766.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Bachelor of Business Administration with a specialization in Tourism, Hotel and Restaurant Management\u00a0<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">B.B.A.<\/p>\n                    <p class=\"label\">BGTH &#8211; 90 credits<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/tourism-techniques\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2025\/11\/Programme_etudiants-tourisme-vieux-port-scaled.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Tourism Techniques<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">DCS<\/p>\n                    <p class=\"label\">Techniques de tourisme \u2013 414.A0<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n        <\/div>\n        <div class=\"activity-related__scrollbar-wrapper\">\n          <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n        <div class=\"activity-related__arrows-wrapper\">\n          <div class=\"swiper-button-prev\"><\/div>\n          <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  \n\n  <section class=\"outlooks-carousel-block theme-block alignfull\">\n    <div class=\"block-heading container\">\n      <h2>\n                          <span class=\"block-heading__subtitle\">Related jobs<\/span>\n              <\/h2>\n    <\/div>\n    <div class=\"outlooks-carousel__carousel-wrapper\">\n      <div class=\"outlooks-carousel__carousel swiper\">\n        <div class=\"swiper-wrapper\">\n          \n<div class=\"outlook-item-wrapper swiper-slide\">\n  <a class=\"outlook-item\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/tourism-development-officer-or-coordinator\/\">\n    <div class=\"outlook-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/07\/Metier_agent-developpement-scaled.jpg);\"><\/div>\n    <div class=\"outlook-item__content-wrapper\">\n      <div class=\"outlook-item__content\">\n        <div class=\"content-wrapper\">\n          <p class=\"outlook-item__title\">Tourism development officer or coordinator<\/p>\n        <\/div>\n        <div class=\"icon-wrapper\">\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"outlook-item-wrapper swiper-slide\">\n  <a class=\"outlook-item\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/events-coordinator\/\">\n    <div class=\"outlook-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/07\/Metier_coordonnateur-evenement-scaled.jpg);\"><\/div>\n    <div class=\"outlook-item__content-wrapper\">\n      <div class=\"outlook-item__content\">\n        <div class=\"content-wrapper\">\n          <p class=\"outlook-item__title\">Event coordinator<\/p>\n        <\/div>\n        <div class=\"icon-wrapper\">\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/div>\n        <\/div>\n        <div class=\"outlooks-carousel__scrollbar-wrapper\">\n          <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n        <div class=\"outlooks-carousel__arrows-wrapper\">\n          <div class=\"swiper-button-prev\"><\/div>\n          <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  \n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Would you like more information?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll be happy to answer any questions you may have about the hospitality industry\u2019s occupations and programs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/contact-school-information-and-international-students-services\/\">Contact our team<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-1024x683.jpg\" alt=\"\" class=\"wp-image-20020 size-full\" srcset=\"https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-1024x683.jpg 1024w, https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-1000x667.jpg 1000w, https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-300x200.jpg 300w, https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-768x512.jpg 768w, https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier-1536x1024.jpg 1536w, https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/05\/Entreprise_service-conseil-contact-main-clavier.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<section class=\"wp-block-vortex-blocks-contact-cta-columns alignwide contact-cta-columns-block\"><div class=\"contact-cta-columns-block__columns\">\n<div class=\"wp-block-vortex-blocks-contact-cta contact-cta-block\"><div class=\"contact-cta-block__inner\"><div class=\"contact-cta__icon-wrapper\"><div><svg width=\"41\" height=\"42\" viewBox=\"0 0 41 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 41.5V14c0-2.2091 1.7909-4 4-4h23.5c2.2091 0 4 1.7909 4 4v17.5c0 2.2091-1.7909 4-4 4H7l-7 6Z\" fill=\"#000\" fill-opacity=\".5\" class=\"fill-base-color\"><\/path><path d=\"M40.5 35.5V4c0-2.2091-1.7909-4-4-4H15c-2.2091 0-4 1.7909-4 4v21.5c0 2.2091 1.7909 4 4 4h18.5l7 6Z\" fill=\"#000\" class=\"fill-base-color\"><\/path><path d=\"M21 12c0-2.5 1.9163-4 4.5-4 3 0 4.5 2 4.5 4 0 4-5 3-5 6v1\" stroke=\"#fff\" stroke-opacity=\".9\" stroke-width=\"3\"><\/path><circle cx=\"25\" cy=\"22\" r=\"2\" fill=\"#fff\" fill-opacity=\".9\"><\/circle><\/svg><\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Any questions?<\/h3>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/outlook.office365.com\/book\/infoscolaire@ithq.qc.ca\/\" rel=\"noopener\">Book an appointment<\/a><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-vortex-blocks-contact-cta contact-cta-block\"><div class=\"contact-cta-block__inner\"><div class=\"contact-cta__icon-wrapper\"><div style=\"color:#000000\"><svg width=\"42\" height=\"44\" viewBox=\"0 0 42 44\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 17.1999C0 15.9149 0.61734 14.7081 1.65937 13.9562L18.6594 1.689C20.0569 0.680567 21.9431 0.680567 23.3406 1.689L40.3406 13.9562C41.3827 14.7081 42 15.9149 42 17.1999V40C42 42.2091 40.2091 44 38 44H4C1.79086 44 0 42.2091 0 40V17.1999Z\" fill=\"#000000\" class=\"fill-background-color\" \/>\n<path d=\"M0 17.1999C0 15.9149 0.61734 14.7081 1.65937 13.9562L18.6594 1.689C20.0569 0.680567 21.9431 0.680567 23.3406 1.689L40.3406 13.9562C41.3827 14.7081 42 15.9149 42 17.1999V40C42 42.2091 40.2091 44 38 44H4C1.79086 44 0 42.2091 0 40V17.1999Z\" fill=\"currentColor\" class=\"fill-base-color\" fill-opacity=\"0.4\"\/>\n<rect x=\"6\" y=\"5\" width=\"30\" height=\"33\" fill=\"currentColor\" class=\"fill-base-color\" \/>\n<path d=\"M0 20L21 31.1818L42 20V40C42 42.2091 40.2091 44 38 44H4C1.79086 44 0 42.2091 0 40V20Z\" fill=\"#000000\" class=\"fill-background-color\" \/>\n<path d=\"M0 20L21 31.1818L42 20V40C42 42.2091 40.2091 44 38 44H4C1.79086 44 0 42.2091 0 40V20Z\" fill=\"currentColor\" class=\"fill-base-color\" fill-opacity=\"0.6\"\/>\n<path d=\"M23 14H19V18H15V22H27V18H23V14Z\" fill=\"white\" class=\"fill-background-color\" \/>\n<\/svg>\n<\/div><\/div>\n<h3 class=\"wp-block-heading\">Get the latest news from the ITHQ<\/h3>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ithq.qc.ca\/en\/subscribe-to-the-newsletter\/\">Subscribe to our newsletter<\/a><\/div>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"featured_media":31815,"template":"","outlook-sector":[496],"class_list":["post-31817","outlook","type-outlook","status-publish","has-post-thumbnail","hentry","outlook-sector-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/outlook\/31817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/outlook"}],"about":[{"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/types\/outlook"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/media\/31815"}],"wp:attachment":[{"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/media?parent=31817"}],"wp:term":[{"taxonomy":"outlook-sector","embeddable":true,"href":"https:\/\/www.ithq.qc.ca\/en\/wp-json\/wp\/v2\/outlook-sector?post=31817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}