{"id":31780,"date":"2023-07-04T13:39:40","date_gmt":"2023-07-04T17:39:40","guid":{"rendered":"https:\/\/www.ithq.qc.ca\/?post_type=outlook&#038;p=31780"},"modified":"2025-02-25T11:49:23","modified_gmt":"2025-02-25T16:49:23","slug":"wine-and-spirits-consultant-or-representative","status":"publish","type":"outlook","link":"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/wine-and-spirits-consultant-or-representative\/","title":{"rendered":"Wine and spirits consultant or representative"},"content":{"rendered":"\n<p>What are the essential qualities and skills for becoming a wine and spirits consultant or representative? Is training necessary? What level of experience is required for this type of position? The ITHQ provides you with all the details you need to know about this occupation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Duties of a wine and spirits consultant<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inform and advise customers on the provenance, storage and tasting conditions of wines and other beverages<\/li>\n\n\n\n<li>Ensure sales and customer satisfaction targets are met&nbsp;<\/li>\n\n\n\n<li>Develop expertise in importing, distributing and marketing wines and spirits if working for agencies or wineries&nbsp;<\/li>\n\n\n\n<li>Know all their products inside out<\/li>\n\n\n\n<li>May work for the SAQ, an import agency, a winery, a distillery or a microbrewery&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qualities of a wine and spirits consultant&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I&#8217;m passionate about the world of wines and spirits.<\/li>\n\n\n\n<li>I like sales, marketing and I&#8217;m comfortable with numbers.<\/li>\n\n\n\n<li>I have excellent interpersonal skills.<\/li>\n\n\n\n<li>I&#8217;m thorough and organized.&nbsp;<\/li>\n\n\n\n<li>I master my native language perfectly and speak one or more other languages.&nbsp;<\/li>\n\n\n\n<li>I enjoy business travel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Required experience and training<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Between 1 and 5 years of sales experience are required before becoming a wine and spirits consultant or representative.&nbsp;<\/li>\n\n\n\n<li>The number of years of experience required may vary depending on the type of establishment in which you work.<\/li>\n<\/ul>\n\n\n  <section class=\"activity-related-block theme-block alignfull\">\n    <div class=\"block-heading container\">\n      <h2 class=\"block-heading__subtitle\">Programs leading to this profession<\/h2>\n          <\/div>\n    <div class=\"activity-related__carousel-wrapper\">\n      <div class=\"activity-related__carousel swiper\">\n        <div class=\"swiper-wrapper\">\n          \n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/sommelier-training\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2025\/11\/Programme_etudiante-sommellerie-classe-scaled.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Sommelier Training<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">AVS<\/p>\n                    <p class=\"label\">AVS Sommellerie \u2013 5314<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/wine-professional-1-viticulture-and-oenology\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2024\/05\/Programme_vigneron-vignoble-verre-scaled.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Wine Professional 1 \u2013 Viticulture and Oenology<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">ITHQ Attestation<\/p>\n                    <p class=\"label\">PDV.01<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/wine-professional-2-european-vineyards\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2024\/05\/Programme_pdv-2-scaled.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Wine Professional 2 \u2013 European Vineyards<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">ITHQ Attestation<\/p>\n                    <p class=\"label\">PDV.02<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/wine-professional-3-worlds-vineyards\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/03\/Programme_recolte-raisin-vignoble_competence.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Wine Professional 3 \u2013 World&#039;s Vineyards<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">ITHQ Attestation<\/p>\n                    <p class=\"label\">PDV.03<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/wset-level-2-award-in-wines\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/03\/Programme_verre-vin-rouge.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">WSET\u00ae Level 2 Award in Wines<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">WSET<\/p>\n                    <p class=\"label\">WSC.02<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/wset-level-3-award-in-wines\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/03\/Programme_Minh-Doan-e1685561753185.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">WSET\u00ae Level 3 Award in Wines<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">WSET<\/p>\n                    <p class=\"label\">WSC.03<\/p>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"activity-item activity-item--program swiper-slide\">\n  <a class=\"activity-item__inner\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/programs\/bartending\/\">\n    <div class=\"activity-item__thumbnail-wrapper\">\n      <div class=\"activity-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2025\/11\/Programme_etutiant-martini-atelier-bar-scaled.jpg);\"><\/div>\n          <\/div>\n    <p class=\"activity-item__title\">Bartending<\/p>\n        <div class=\"activity-item__degree\">\n                <p class=\"code\">ITHQ Attestation<\/p>\n                    <p class=\"label\">Service de bar 010.CS <\/p>\n    <\/div>\n  <\/a>\n<\/div>\n        <\/div>\n        <div class=\"activity-related__scrollbar-wrapper\">\n          <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n        <div class=\"activity-related__arrows-wrapper\">\n          <div class=\"swiper-button-prev\"><\/div>\n          <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  \n\n  <section class=\"outlooks-carousel-block theme-block alignfull\">\n    <div class=\"block-heading container\">\n      <h2>\n                          <span class=\"block-heading__subtitle\">Related jobs<\/span>\n              <\/h2>\n    <\/div>\n    <div class=\"outlooks-carousel__carousel-wrapper\">\n      <div class=\"outlooks-carousel__carousel swiper\">\n        <div class=\"swiper-wrapper\">\n          \n<div class=\"outlook-item-wrapper swiper-slide\">\n  <a class=\"outlook-item\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/sommelier\/\">\n    <div class=\"outlook-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/07\/Metier_sommelier.jpg);\"><\/div>\n    <div class=\"outlook-item__content-wrapper\">\n      <div class=\"outlook-item__content\">\n        <div class=\"content-wrapper\">\n          <p class=\"outlook-item__title\">Sommelier<\/p>\n        <\/div>\n        <div class=\"icon-wrapper\">\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 12L12.1013 3M21 12L12.1013 21\" stroke=\"currentColor\" stroke-width=\"2\" class=\"stroke-base-color\" \/>\n<\/svg>\n          <\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/div>\n\n<div class=\"outlook-item-wrapper swiper-slide\">\n  <a class=\"outlook-item\" href=\"https:\/\/www.ithq.qc.ca\/en\/future-students\/careers-and-professions\/bar-attendant\/\">\n    <div class=\"outlook-item__thumbnail\" style=\"background-image:url(https:\/\/cdn.ithq.qc.ca\/uploads\/2023\/07\/Metier_employe-de-bar-scaled.jpg);\"><\/div>\n    <div class=\"outlook-item__content-wrapper\">\n      <div class=\"outlook-item__content\">\n        <div class=\"content-wrapper\">\n          <p class=\"outlook-item__title\">Bar attendant<\/p>\n        <\/div>\n        <div class=\"icon-wrapper\">\n          <span class=\"svg\">\n            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12H21M21 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