Goal

Evaluate the impact of strategic choices on the organizational performance of hospitality establishments.

Overview

This course will discuss classic and updated strategic planning models in the context of hospitality industries. Definitions for the concepts of strategy, evaluation, informed diagnostics, strategic options, and implementation will be detailed using different models. Students will concretely approach strategy implementation by choosing relevant performance indicators for an actual organization and by evaluating the logistical, physical and financial impacts on the implementation of the strategy in relation to the initial targets.

Language of instruction

This course is offered in English.