Goal

Evaluate the role of the different components of the marketing function in the performance of hospitality establishments.

Overview

This course will first address the distinction between the marketing of products and the marketing of services in the hospitality industry. In the second part, it will address concepts such as an analysis of the company’s environment, customer behaviour, and industry trends and then go over marketing strategies to implement a value proposition in a competitive market.

Language of instruction

This course is offered in English.