|Code||Number of credits||Recommendations for undergraduate course selections||Prerequisite(s)||Session(s)|
Recommended for Year 1
Prerequisite for MKG3102
Evaluate the role of the different components of the marketing function in the performance of hospitality establishments.
This course will first address the distinction between the marketing of products and the marketing of services in the hospitality industry. In the second part, it will address concepts such as an analysis of the company’s environment, customer behaviour, and industry trends and then go over marketing strategies to implement a value proposition in a competitive market.
Language of instruction
This course is offered in English.