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Research unit


Lead researcher

Jonathan Hoss, Research Professor



Groupe Épik Collection




The SonoLux hotel, the latest concept from the Epik Collection hotel group, is an immersive sound and light hotel. However, the hotel wants to go even further and offer its future customers and visitors transformative multisensory experiences, centered on sound and light, and enhanced by digital arts.

Therefore, the purpose of this research project is to evaluate the multisensory experience of hotel guests in order to optimize it and create a positive impact on the targeted clientele, both cognitively and emotionally. 

This research will provide a better understanding of how to create and articulate a concrete, sequential and evolving immersive multisensory experience.

Funding sources

Partnership Engage Grant – Natural Sciences and Engineering Research Council of Canada (NSERC)


Memorable experience, customer journey, sensory analysis, biometrics, multisensory customer experience, innovation, acceptability, accommodation, commerce

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