|Code||Number of credits||Prerequisite(s)||Session(s)|
|MNG3102||3||MKG2101: Product and |
Optimize the business strategies of hospitality establishments for their target markets.
With a specific focus on selected hospitality industries, this course will address the concept of business planning from a strategic perspective while considering the human, information and physical resources required to achieve the company’s goals. Through concrete examples, it will also go over aspects such as quotas and territory management, the impact of the rigorous selection and assignment of sales team members on the company’s financial performance, and the forecasting of human and material resources.
Language of instruction
This course is offered in English.