Goal

Optimize the performance of hospitality establishments through targeted pricing, distribution and promotional strategies.

Overview

This course covers how to evaluate the performance of technological tools used by different hospitality industry companies in their e-promotion, e-distribution and e-reputation management activities as well as the employee’s role in integrating revenue optimization strategies. Analyzing and forecasting supply and demand and setting pricing to optimize the revenue and profitability of hospitality industry establishments will also be covered.

Language of instruction

This course is offered in French.