|Code||Number of credits||Recommendations for undergraduate course selections||Prerequisite(s)||Session(s)|
Recommended for Year 2
This course includes the option of CRMA certification
Optimize the performance of hospitality establishments through targeted pricing, distribution and promotional strategies.
This course covers how to evaluate the performance of technological tools used by different hospitality industry companies in their e-promotion, e-distribution and e-reputation management activities as well as the employee’s role in integrating revenue optimization strategies. Analyzing and forecasting supply and demand and setting pricing to optimize the revenue and profitability of hospitality industry establishments will also be covered.
Language of instruction
This course is offered in French.