Goal

Analyze the development and implementation of the concept of intrapreneurship at hospitality establishments.

Overview

This course will address the topics of how hospitality establishments can encourage the independence and empowerment of its stakeholders and evolve its culture. Based on the “Business Model” concept, this course will also address revenue generation through the development of new markets, products and activities as well as cost reductions by improving the organization’s internal practices and processes. With case studies, students will analytically and practically uncover how intrapreneurs contribute in their dual identities as entrepreneurs and managers.

Language of instruction

This course is offered in French.