Goal

Design an innovation process for hospitality industry establishments that is in line with observed trends in the sector.

Overview

The focus of this course is to help students develop a coherent creativity and innovation process for hospitality establishments that accounts for the environment and evaluates the impacts on different stakeholders. To foster a culture of innovation that considers the phenomenon of internationalization and the challenges of sustainable development, this course will cover an understanding of the market and the customer, adaptations to digital technologies, and an analysis of innovation opportunities.

Language of instruction

This course is offered in English.