Goal

Assess the impact of the dynamics of hospitality establishments on the development of a tourist destination.

Overview

This course will start with the main concepts of events, fairs, and conventions as well as the main market segments and trends of these activity sectors on a national and international level. It will then address how these different hospitality industries contribute to evaluating the market identification and customer acquisition strategy and provide an analysis of the complementary relationships between the different players of a destination to achieve alignment with the destination’s “branding.”

Language of instruction

This course is offered in English.