Goal

Analyze and optimize convention and banquet management practices from the standpoint of value creation.

Overview

This course examines the different types of events and the tools used to estimate their requirements in terms of human capital and logistics with regard to target markets. The course will address how to implement the keys to running successful events with economic and social partners in terms of safety/security, the availability and size of meeting spaces, and food quality. Finally, students will develop various information-synthesis and communication tools that can contribute to effective coordination.

Language of instruction

This course is offered in English.