Goal

Assess the impact of the external environment and business models on hospitality industry dynamics.

Overview

This course will cover the key components of the business model in hospitality establishments, such as customer segments, value proposition, and cost and revenue structure to determine resource allocation, identify partners, and delineate business activities and the operating model. Particular attention will be paid to an analysis of the company’s environments and markets as well as to sustainable development and the contribution of technologies that generate new and effective business models.

Language of instruction

This course is offered in English.