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Comprehensive activity: Service culture

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Comprehensive activity: Service culture

Students will combine the sum of their academic and professional achievements into a coherent whole through a project incorporating the topics of employee mobilisation, considered from the human resources management perspective, and the guest experience. Implementing a problem identification process relating to these two topics, they will use a case-study approach to analyze a management situation encountered during their internship. They will then apply a problem-solving technique by addressing the services involved in terms of processes, culture, customization, standardization and the importance of the guest experience, as well as team mobilization. Finally, they will propose a theoretical framework for analyzing the issues in question and provide their recommendations.